I was so used to the old Google Analytics interface that it was really hard for me to come around to the new version… In the beginning it was really hard because the new beta version looked so unfriendly and different… But after few days I found a few really good features in the new…

On Friday afternoon one of my clients called and asked me to help linking their Google Analytics account with a different AdWords account. Even though I’ve done this before many times this time Google had decided to change the user interface, unfortunately making the whole process very unfriendly and unintuitive. With no instructions to be…

I’ve just finished reading Ambient Findability by Peter Morville. Even though the book is six years old now, I highly recommend it to everyone who is interested in Search Engine Optimisation (SEO) regardless of their area of expertise. As the author says, “findability flows across the borders between design, engineering, and marketing”, and all parts…

Localization often takes a back seat in the marketing world.  Many companies are too ethnocentric to even consider non-English speaking markets to be worth pursuing but, in this economy, who can afford to be arrogant enough to turn away any potential customers? Despite the opportunity to expand into international online markets, Marketing Directors tend to…